Guest post is when an author who’s not part of your usual team gets to publish their content on your blog. Ideally, you’ll approve the post before it’s published, and ensure it’s high quality and something that appeals to your audience. In this way, guest posts are actually collaborations between you and external writers.
Encouraging writers who aren’t affiliated with your blog to provide posts is a win-win situation for everyone involved because:
- You get more content to work with. Guest posts mean you need to do less work to fill out your editorial calendar.
- It enables you to tackle a more diverse range of topics. Different writers may come up with post ideas that enable you to target audiences (and keywords) you haven’t focused on before.
- It provides writers with an opportunity to build their portfolio. In most cases, writers submit guest posts in exchange for money, or to get more eyes on their work.
- You can find new long-term collaborators. If you have a pool of recurring guest writers, that’s the first place you should look for new permanent additions to your team.
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