There are four things the Google algorithms consider when determining whether or not your content is worthy of ranking on the first page of search results. They are:
• relevance to the rest of the content on your site;
• social shares of that content (which also proves relevance);
• backlinks; and
• the backend items, such as meta description, alt tags, title tags, and rich snippets.
It also places some significance on the author and his or her expertise on the topic.
The first two are fairly self-explanatory. Produce consistently valuable content that your audience is compelled to share, and you have those two down pat.
The backend items can be self-taught by reading Moz, Andy Crestodina, or other search experts. Or you can hire a search engine optimization (SEO) expert, if you don’t have the time or inclination to do it yourself.
The backlinks, though, are a little tricky. At one point, SEO experts could buy links, which meant they would pay to have other websites link to your website. But Google has disallowed this practice.
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