When you create a guest post, you write an article specifically for a site that is not your own. Over the past few years, guest blogging has become a powerful (and free) tool in many authors’ book promotion toolboxes.
Jane features a lot of high-quality guest posts on her site—check out these articles to see some recent examples. Jane’s guest bloggers get exposure to her passionate audience of motivated authors, and Jane gets high-quality content for her website that she doesn’t have to create herself. It’s a win/win situation for all parties involved.
This post discusses the benefits of guest blogging, and how to write top-notch guest posts for sites with a passionate, dedicated audience. We’ll also talk about the controversial side of guest blogging, why some authors shun it as a book promotion tactic, and why you shouldn’t turn your nose up at this powerful technique.
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