Guest blogging is one of the best ways to expand your brand's reach, yet it's also one of the most under-utilized marketing strategies among business owners. The practice of guest blogging has come under fire over the past few years, largely because of how many marketers were using it as a way to generate loads of low-quality backlinks; and with Google's Matt Cutts coming out strongly against this use of guest blogging, many marketers have given up this marketing strategy altogether.
However, guest blogging as a way to generate traffic, brand awareness, and yes -- even backlinks -- is still very much alive and well. Business owners and marketers can (and do) still use guest blogging as a way to reach a targeted audience; an audience they would otherwise not be able to access.
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