Let’s agree on something first – guest blogging is not dead, guest posting still drives excellent results, for those who use it properly and know how to do it.
Despite Google’s Penguin and Panda algorithm updates, publishing guest posts still remains one of the best ways to drive traffic, boost rankings, and improve brand awareness. The trouble with manual guest outreach is that it is so very easy to do it the wrong way, or simply target the wrong kind of blogs, which will not do anything for your website.
As the SEO landscape keeps evolving, building low and medium quality links is not a good long term strategy. Many websites have incurred a Google penalty for their low-level link building practices. This has led to an increase in the cost of building good links, and the importance of high quality content has never been more apparent.
Building links the right way actually involves earning them – your content needs to be tailored to the blog you are targeting, and it needs to be written for the audience of said blog, not for crawlers, and not for SEO purposes. The link nestled in such an article needs to be of a certain quality too.
Your links need to be integrated seamlessly – keyword stuffing is a definite no-no, as is over-optimised anchor text and duplicate content. Not to mention building links on shady sites that exist for the sole purpose of building links.... https://blog.looglebiz.com/
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