Social media is the ultimate goldmine for real estate agents.
Know of any successful realtors who have made a fortune from real estate commissions? Chances are they’re capitalizing their marketing efforts on social networks. Agents are using these channels at every stage of marketing, be it prospecting, sales, or brand building.
Don’t just take our words for it.
According to a recent study by the National Association of Realtors (NAR), social media has become a key marketing channel for a vast majority of realtors. Here’s a snapshot of the key findings as published by NAR.
77% of real estate agents actively use social media in some way or form
47% of real estate businesses quote social media as the best source of quality leads
66% of first-time homebuyers are millennials, a group that is largely on social media
With staggering stats like this, it’s clear that real estate agents are winning the social game. But exactly how do realtors leverage these social media platforms? Dive in to find out.
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