All authors, whether traditionally published or self-published, should have an author platform. Blogging is considered an important component of an author platform. Today, Brandon Cornett gives us some insight about the “whys” and “hows” of author blogging.
Are you a fiction or nonfiction writer trying to expand your readership? If so, you should seriously consider blogging. And if you currently have a blog that’s languishing in a state of neglect, now is the time to revisit it.
I speak from experience. As a longtime marketing consultant, I’ve taught my clients how to use blogging to attract customers and grow their businesses. As a novelist, I use those same skills to attract readers to my own site.
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